Canon started an instant savings at Canon USA authorized dealers, with up to $100 savings on selected RF lenses, including the RF 14-35mm f/4L IS USM and RF 70-200mm f/4L IS USM. You will be able to find the newly discounted prices at authorized dealers, such as B&H, Amazon, Adorama, and the Canon Direct Store. (Some stores may not reflect the new prices until later today.)
- RF 14-35mm f/4L IS USM for $1399.00 at B&H, Amazon, Adorama, Canon Direct Store
- RF 70-200mm f/4L IS USM for $1499.00 at B&H, Adorama, Canon Direct Store
- RF 100-400mm f/5.6-8 IS USM for $549.99 at B&H, Amazon, Adorama
- RF 15-30mm f/4.5-6.3 IS STM for $499.99 at B&H, Adorama, Canon Direct Store
- RF 16mm f/2.8 STM for $249.99 at B&H, Adorama, Canon Direct Store
- RF 24mm f/1.8 IS STM MACRO for $499.99 at B&H, Adorama, Canon Direct Store
- RF 35mm F1.8 MACRO IS STM for $399.99 at B&H, Amazon, Adorama, Canon Direct Store