Something different from Canon USA: they have launched a crowdfunding campaign (on Indiegogo) for their new “SwingRec” Golf Camera. This latest product is an ultra-wide-angle camera that captures a golf swing with hands-free AI-triggered recording, and through a companion app, can provide real-time feedback and visual analysis with video overlays. Early bird pricing starts at $279.
Canon USA is not new to using crowdfunding to test new products in the market — they launched their PowerShot PICK cameras on the same platform in 2022. That item appears to not have been successful over the long-run, given the deep clearance sale of the portable pan-tilt-zoom camera in November 2024 at a 87% discount from the initial $449 price.